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Quebec's Premier lowers expectations on Paris trade mission

Christine Fréchette said she can't guarantee a trade agreement from her Paris trip, shifting tone from her predecessor's ambitious doubling of Quebec-France commerce.

· 2 min read · HOC Newsroom

Quebec Premier Christine Fréchette tempered expectations Sunday about her ongoing mission to Paris to boost trade between the province and France, signaling a more cautious approach than her predecessor François Legault's ambitious targets.

In a press scrum at Place du Québec in Paris, delivered under heavy rain, Fréchette made clear: "I can't guarantee an announcement, but I guarantee we'll move forward." The statement represents a deliberate pivot away from Legault's explicit goals of doubling—or even tripling—bilateral trade. Instead, Fréchette is framing success as incremental progress rather than a transformative deal.

The shift in rhetoric matters. Legault's government pursued aggressive economic partnerships with France, seeking to leverage Quebec's distinct culture and language ties to drive commerce and investment. Fréchette, new to the premier's chair, appears to be taking a longer view—building relationships, creating frameworks, and allowing deals to emerge organically rather than pursuing grand gestures.

For Montreal and Quebec businesses looking to France for markets and partnerships, the change in tone signals patience. Trade missions are important, but overpromising and underdelivering damages credibility. Fréchette's restraint may prove wise, even if it feels less exciting than Legault's bolder rhetoric.