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Julie Kinnear named VP of marketing at Ottawa Tourism

The former Hôtel-Casino du Lac-Leamy general manager will start in August and lead the destination's marketing strategy.

· 2 min read · HOC Ottawa Desk
Julie Kinnear named VP of marketing at Ottawa Tourism
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Julie Kinnear is joining Ottawa Tourism as vice-president of marketing and communications, starting in August.

Kinnear was the first woman to serve as general manager at Hôtel-Casino du Lac-Leamy and Casino de Mont-Tremblant, a rare leadership position in Canada's gaming industry. In her new role, she will lead marketing and communications strategy to strengthen Ottawa's visibility and competitiveness as a premier Canadian urban destination.

"It's a privilege to welcome Julie to our Ottawa Tourism team," said Michael Crockatt, president and CEO of Ottawa Tourism. "She brings an exceptional combination of leadership, creativity and deep industry knowledge. A known figure in our sector, Julie has built a reputation as a collaborative and results-driven professional."

Kinnear's appointment is not her first in destination marketing. She joined Tourisme Outaouais as principal director of marketing and strategic partnerships in 2019, before serving as president and CEO from 2021 to 2024. Before that, she held managerial marketing roles at Giant Tiger, Costco Canada, and Kraft Heinz.

"Having worked closely with partners across the Outaouais and Ottawa region throughout my career, I have seen firsthand the power of collaboration in building an integrated, vibrant and competitive destination," Kinnear said in a release. "I look forward to working with the team and our industry partners to further elevate Ottawa's profile."