EAT & DRINK
REESE'S takes over Circle K for limited pop-up
Brand celebrates 'I Love REESE'S Day' with May long weekend activation
REESE'S is taking over a Toronto Circle K convenience store for a limited-edition pop-up running through the May long weekend. May 18 marks the annual 'I Love REESE'S Day,' celebrating the iconic peanut butter and chocolate pairing. The activation invites fans to join in-person festivities, making it a sweet stop for chocolate lovers.