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Barbie x Spruce Meadows brings three-day festival to Calgary this weekend

National Tournament host venue partners with Barbie brand for immersive experience June 12–14.

· 2 min read · HOC Calgary Desk
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Spruce Meadows is hosting an unexpected collaboration this weekend: Barbie x Spruce Meadows, a three-day immersive experience running June 12–14 during the iconic National Tournament presented by Rolex.

The event blends international show jumping with themed attractions, live entertainment, shopping, and photo installations across the grounds. Guests can explore the Barbie Zone featuring oversized Barbie Boxes, interactive experiences, and iconic photo moments. Programming includes live music, petting zoos, corgi and dachshund races, father-daughter hair workshops, floral bouquet stations, and a Kids' Zone with friendship bracelet-making.

Think Pink Roller Rink by Biggies offers public skating and live roller-skating demonstrations. Across the three days, 10,000 exclusive Barbie x Spruce Meadows bandanas will be given away.

Friday kicks off with an outdoor screening of Barbie The Movie under the stars on ATCO Field, included with General Admission—described as nostalgic, cinematic, and connection-driven. Saturday hosts the ChangemakeHER Forum, a separate ticketed experience bringing together influential women from sport, business, media, entertainment, and culture for conversations on leadership, ambition, and impact. Panelists include Nancy Southern, Helen Antoniou, Catriona Le May Doan, Marika Sila, and Jane Wachowich, moderated by Linda Southern-Heathcott.

Sunday shifts to a family-focused atmosphere with full grounds-wide entertainment and pink experiences continuing throughout the day.

General admission is $15 for adults and $10 for children and seniors, with 20 per cent off automatically applied for groups of four or more. The ChangemakeHER Forum and premium ticket packages with exclusive satin jackets require separate ticketing. The event also overlaps with Spruce Meadows' Live & Intimate Indoor Concert Series—Dallas Smith performs June 12 and Maren Morris caps off June 13 (separate tickets required).

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