Alberta online gaming market brings in roughly $56M in first months, regulator says
The regulated market opened July 13 and has 389,000 player accounts, with online casinos making up about 75 per cent of revenue.
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Alberta's regulated online gaming market has generated roughly $56.6 million in non-adjusted gross revenue since it opened July 13, according to the Alberta iGaming Corporation, a Crown corporation.
The report covers July 13 to Sept. 30. Player accounts rose to roughly 389,000, up from almost 270,000, and revenue was up from $22.2 million. The corporation puts average revenue per active player account at $146.
Online casinos account for roughly 75 per cent of revenue, sports and event betting about 20 per cent, and live casino games five per cent.
Marvin Lim, vice-president of operations at the corporation, said the market is showing strong adoption over to the regulated market. He said he expects a shift toward sports betting as the NHL, NFL and NBA seasons start. The corporation was advised by Ontario, which opened its online market in 2022, and operators were subjected to heavy checks before being admitted.
At launch, players could restrict themselves from gambling for six months or up to three years, across casinos, racing entertainment centres and regulated online platforms.
The corporation's figures do not include Alberta-specific data on problem gambling. Ontario data cited elsewhere shows problem gambling and gambling-related suicides rising since its online launch, but the source does not give comparable Alberta figures.
