Ariana Grande brings Eternal Sunshine Tour to Montreal with voter engagement campaign
Three sold-out concerts at the Bell Centre this week feature a "mute challenge" and a Quebec election reminder booth partnered with Apathy is Boring.
Sources · local media reports
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Update — July 29, 2026: Ariana Grande performed the first of three sold-out shows at Montreal's Bell Centre on Tuesday, marking her return to the city after seven years. The concert featured an elaborate production centered on her 2024 album Eternal Sunshine, with projections and live musicians accompanying her across setlists that mixed intimate ballads with high-velocity pop performances.
Ariana Grande is bringing her Eternal Sunshine Tour to Montreal for three sold-out shows at the Bell Centre: Tuesday, July 28, Thursday, July 30, and Friday, July 31, 2026.
The tour marks her return to stage after seven years away from performing. She'll perform songs from her 2024 album Eternal Sunshine, which explores themes of healing and moving forward after trauma. The production features cinematic visuals, live musicians, and choreography spanning an emotional narrative arc—from introspection through songs like "eternal sunshine" and "safety net" to high-energy pop performances like "One Last Time" and "Into You."
During the show, audiences will experience the "mute challenge," a moment during "We Can't Be Friends (Wait for Your Love)" where concert-goers keep silent as Grande sings about sitting in silence. The trend began at Beyoncé's Renaissance Tour in 2023 and has since spread to other major artists.
Outside the venue, concertgoers are being invited to participate in a voter engagement initiative. The Apathy is Boring booth—partnered with Grande's Brighter Days Ahead Foundation—encourages young people to register for reminders about Quebec's provincial election on October 5, 2026. Those who pledge to vote receive an Ariana Grande-designed button reading "Vote for Brighter Days Ahead." Scans of a QR code will register attendees to receive election information during the campaign.
Strict security measures are in place: bags must be transparent and no larger than 30 cm × 30 cm × 23 cm. All other bags, backpacks, and non-transparent luggage are prohibited. Medical bags for child care or essential needs are allowed after security inspection.
The Eternal Sunshine Tour has grossed $36 million USD across just 14 shows so far, according to Billboard Boxcore. Montreal is the only Canadian stop on the tour.
Before you go
When are Ariana Grande's concerts at the Bell Centre?
Ariana Grande performs at the Bell Centre in Montreal on Tuesday, July 28, Thursday, July 30, and Friday, July 31, 2026.
What's the mute challenge during the concert?
During 'We Can't Be Friends (Wait for Your Love)', concert-goers keep silent as Ariana Grande sings about sitting in silence. The trend began at Beyoncé's Renaissance Tour in 2023.
What's the voter engagement booth about?
The Apathy is Boring booth, partnered with Grande's Brighter Days Ahead Foundation, encourages young people to register for reminders about Quebec's provincial election on October 5, 2026. Those who pledge to vote receive an Ariana Grande-designed button reading 'Vote for Brighter Days Ahead'.
What are the bag restrictions for these shows?
Bags must be transparent and no larger than 30 cm × 30 cm × 23 cm. All other bags, backpacks, and non-transparent luggage are prohibited, though medical bags for child care or essential needs are allowed after security inspection.
