Viral dot cake trend swamps Longueuil bakery—100 sold daily
Géraldine gâteau et café hired a full-time employee just to keep up with TikTok demand for the ASMR-friendly confection.
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A viral TikTok trend has turned a Longueuil bakery into a production line. Géraldine gâteau et café now sells over 100 dot cakes per day—so many that they've hired a dedicated employee just to make them.
"It's special," said Amélie Lavoie, co-founder of Géraldine. "It's a product that surprised me."
The dot cake—a minimalist confection topped with small chocolate hemispheres—originated in New York bakeries and went viral for its ASMR appeal: the satisfying crunch of each chocolate dot. The South Shore bakery was already busy during the Canadiens playoff run a few weeks ago. When that ended, owner and team expected a slowdown. Instead, the dot cake arrived.
"We thought it was going to go down," Lavoie explained. "But then the dot cake came, and it's crazy again."
The cake's rise speaks to TikTok's power to reshape food culture in real time. What starts as a niche New York confection becomes, within weeks, a must-try item in Montreal's suburbs. Géraldine is leaning in, meeting demand while the trend runs hot.
For now, if you want one, arrive early—they're moving fast.