Ontario joins nine provinces in landmark direct-to-consumer alcohol sales deal
Premiers signed a historic agreement Tuesday to break down interprovincial trade barriers, allowing Canadians to order alcohol directly from breweries and wineries across participating provinces.
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Ontario and eight other provinces signed a historic agreement Tuesday that will allow Canadians to order alcohol directly from breweries, wineries, and distilleries across their borders — removing a major interprovincial trade barrier.
The deal, signed in Charlottetown, PEI, includes British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. Ontario co-led the negotiations with Saskatchewan.
Premier Doug Ford said the agreement builds "a more open and united Canadian economy" and helps unlock more than $200 billion in untapped economic opportunity currently held back by internal trade barriers. The accord expands on a bilateral pact Ontario signed earlier this year with Nova Scotia.
Consumers will be able to purchase alcohol directly from local producers in other provinces, while breweries, wineries, and distilleries gain access to new domestic markets within Canadian borders. The agreement was negotiated over the past year and reflects commitments made in a 2025 Memorandum of Understanding on direct-to-consumer alcohol sales.
By the numbers
How many provinces signed the direct-to-consumer alcohol sales agreement?
Nine provinces signed the agreement on July 21, 2026: Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador.
Which provinces co-led the negotiations?
Ontario and Saskatchewan co-led the negotiations for the direct-to-consumer alcohol sales agreement.
