Pot shops expect World Cup sales bump near stadium
Cannabis retailers near Toronto Stadium are stocking novelty products and expecting up to 10% sales increases during tournament match days.
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Toronto cannabis shops are gearing up for a surge in World Cup traffic, with Ontario's cannabis distributor forecasting a potential 10 per cent sales boost for businesses near the action.
Sean Kady, owner of Cosmic Charlies on Queen Street West—a short walk from Toronto Stadium—is preparing for an influx of World Cup visitors. He's stocking novelty items tourists tend to seek out, including oversized pre-rolls and a bong designed to resemble the tournament's golden trophy.
BC's cannabis distributor is forecasting a more modest increase in demand for Vancouver locations during match days in the downtown core. Meanwhile, Inspired Cannabis, a chain operating in Vancouver, has ordered additional vapes and beverages in anticipation of World Cup-driven sales.
The World Cup kicks off next week with matches running through June, drawing an expected 45,000 fans per game to the stadium and surrounding waterfront areas. The cannabis sector sees the influx as a unique opportunity to reach international customers looking for Toronto-specific merchandise.