FIFA copyright rules test Toronto's World Cup readiness

As Toronto gears up to host six FIFA World Cup 2026 matches at BMO Field, local businesses are scrambling to understand the governing body's notoriously strict intellectual property rules. CBC News reviewed FIFA's public guidelines and hosting addendum with the city to help bars, restaurants, and venues prepare for the visitor surge expected this summer. Compliance with FIFA trademarks will be critical for establishments looking to capitalize on the tournament without facing penalties.