Vince Lombardi Trophy comes to Toronto's CNE for NFL Experience Sept. 5-7

The Vince Lombardi Trophy — awarded annually to the Super Bowl champion — will be on display at Toronto's CNE for the first time, giving football fans a rare chance to see the most coveted prize in American football.

The trophy will be at Enercare Centre from September 5 to 7 as the centrepiece of the NFL Experience, an interactive, football-themed event designed to build excitement for the 2026-27 season. The experience will feature immersive videos that place fans inside NFL game action, live appearances by fan-favourite mascots and team cheerleaders, interactive games like quarterback toss, displays of every Super Bowl ring, and photo opportunities with the trophy itself.

For Buffalo Bills and Cincinnati Bengals fans — both teams in the region with strong followings on either side of the border — the experience holds special meaning. The Bills appeared in four Super Bowls between 1990 and 1993 but lost all four times. The Bengals have made three Super Bowl appearances without winning. Billy Buffalo and Who Dey, the mascots for both franchises, will be in attendance.

NFL Canada selected the CNE specifically because it draws one of Canada's biggest summer crowds. Admission to the NFL Experience is included with a general CNE ticket, making it accessible to the hundreds of thousands of people who visit the fairgrounds during the event's run.