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Boomtown and Bruja collaborate on Tajin Lime Cerveza for summer sipping

The new Mexican-style lager blends hand-zested lime with subtle Tajin spice, coming in at a beach-friendly 4.4 per cent ABV.

· 2 min read · HOC Vancouver Desk
Boomtown and Bruja collaborate on Tajin Lime Cerveza for summer sipping
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Boomtown and Bruja have released a new Mexican-style lager infused with hand-zested lime and a subtle amount of Tajin — the addictive blend of sea salt and árbol, guajillo, and pasilla chili peppers with dehydrated lime.

The Tajin Lime Cerveza comes in at 4.4 per cent ABV, making it a beach-day friendly option. The lime is front and centre, with the Tajin riding shotgun to deliver a bonus sweet and sour kick along with your daily salt intake requirement. The result is snappy and light, a departure from standard lime lagers.

Tajin has become ubiquitous in Vancouver kitchens — once discovered, it lands on sunny-side-up eggs, corn on the cob, rib eye steak, and anywhere else salt and chili do the work. In this cerveza, the flavour profile echoes the clean, straightforward appeal of a classic Mexican lager elevated by the spice-salt-lime trio. For anyone who's discovered Tajin's magic, this is the natural next step.

Good to know

What's the alcohol content of Tajin Lime Cerveza?

Tajin Lime Cerveza has 4.4 per cent ABV, making it suitable for beach drinking.

What flavours are in Tajin Lime Cerveza?

Tajin Lime Cerveza features hand-zested lime as the primary flavour, with subtle Tajin spice—a blend of sea salt and árbol, guajillo, and pasilla chili peppers with dehydrated lime—providing a sweet and sour kick.