Magnolia Bakery is coming to Ontario with 10 locations planned
The New York cult-favorite behind the Sex and the City cupcake moment will open its first Canadian location next year.
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Magnolia Bakery, the New York institution that turned a vanilla cupcake with pink frosting into a global phenomenon, is finally coming to Canada.
The West Village flagship opened in 1996, but became a pilgrimage site after Carrie Bradshaw and Miranda Hobbes shared a cupcake on a bench outside in an episode of Sex and the City. Fans lined up to recreate the moment, making the bakery one of the city's most photographed food spots long before Instagram existed.
The bakery's fame only grew from there. It earned shout-outs in Saturday Night Live and The Devil Wears Prada (when Andy mentions needing to pick something up before closing for her boyfriend's birthday party). But it's Magnolia's banana pudding that developed its own cult following, spawning countless copycat recipes across decades.
Now, almost three decades after opening, Magnolia is rolling out 10 bakeries across Ontario next year. Franchisees Chetanshi and Shaishav "Shay" Thakkar will handle the expansion, though the company hasn't yet announced where the first Canadian location will open.
For anyone who's made the pilgrimage to the West Village to recreate that Gen X moment, the arrival of Magnolia in Ontario means the vanilla cupcake comes home — no transatlantic trip required.