A self-serve wine bar is coming to King West this January

Wine My Love opens on the second floor of Baro on King West this January, with dispensers that let guests pour their own wine and pay only for what they drink. A six-ounce glass at many places runs $30, and a bottle can cost $200, so the format lets you taste several wines before committing to one.

The bar is built on Enomatic machines offering a rotating selection of about two dozen varietals. Brandon Farmer of Honeycomb Hospitality Group, which also runs Baro, Dasha and Petty Cash, frames it as discovery first. "Think discovery first: pour a taste, go deeper if you love it, move on if you don't. No pressure, no gatekeeping, just curiosity with a glass in your hand," he says.

Farmer says the format reflects what people want at night out right now. "Toronto is ready for wine that doesn't take itself too seriously," he says. "More and more, people are choosing to spend money on experiences over things, and they want nights out that are interactive—not just a table and a menu."

Wine My Love opens in January.