Stackt Market Becomes World Cup Hub for a Month
Adidas takes over the shipping container market June 11–July 19 with watch parties, food, and soccer activations. Free entry.
Stackt Market is about to transform into the epicenter of Toronto's World Cup summer. Adidas is bringing a massive branded hub to the iconic shipping container market, running from June 11 through July 19 with free admission for up to 1,200 fans daily on a first-come, first-served basis.
No tickets, no advance signup required—just show up early because this is Stackt, and lineups are part of the experience. The activation will anchor Toronto's broader World Cup festivities and create a gathering space within walking distance of Toronto Stadium and the FIFA Fan Fest.
Here's what's happening inside: An outdoor screen (13.5 feet by 24 feet) will broadcast every World Cup match, so you can watch games with thousands of other fans in an open-air setting. That's the centerpiece. Around it, local food vendors will operate, with rotating menus featuring chefs like Rob Bragagnolo and Joseph Shawana creating tournament-inspired dishes on select days.
Adidas is also installing The Strike Lab, a 20-by-10-foot soccer activation where fans can test Predator or F50 boots on a small pitch. There's an Adidas Studio offering rotating experiences: haircuts, custom hair dye, hair art and braiding, and temporary tattoos on select days. A retail pop-up will sell World Cup gear with on-site customization available. Throughout the tournament, Adidas athletes and ambassadors will drop in to take in the action.
Stackt Market's location—steps from the stadium and FIFA Fan Fest—makes it the natural gathering spot for supporters traveling between venues or looking for a place to land between matches. Early June will feel like the calm before the storm; by late June, expect it to be shoulder-to-shoulder. Arrive early, grab a spot, settle in for a match, and let the crowd energy wash over you. This is Toronto's World Cup summer made visible and accessible.