BC Ferries launches World Cup screenings and branded menu items

Canada Soccer has teamed up with BC Ferries and White Spot to launch a campaign supporting Canada's men's national soccer team during its FIFA World Cup run while raising funds for youth soccer programs.

The initiative, announced Friday during the tournament, brings together Canada Soccer, Canadian Soccer Media & Entertainment, BC Ferries, and White Spot through fan-focused experiences timed to Team Canada's round of 32 knockout match against South Africa on Sunday.

One of the campaign's most visible elements will be dedicated viewing lounges for Canada men's national team matches aboard select BC Ferries vessels. The ferry operator is also introducing a soccer-themed version of its popular Pirate Pak program, featuring stickers and motivational messages tied to Canadian soccer. The special Pirate Paks will be available through select Coastal Café locations while supplies last.

Meanwhile, White Spot is temporarily rebranding its Bacon Cheddar Burger as the "Canada Burger" at participating White Spot restaurants and on select BC Ferries sailings. For every Canada Burger sold through July 19, White Spot will contribute to the Canada Soccer Foundation, with the chain committing to donate up to $30,000 to support youth soccer initiatives in British Columbia.