Fresh Prep buys most of collapsing Goodfood, adding 30,000 customers and a fifth province

Vancouver-based Fresh Prep Foods Inc. has received court approval to buy most of the assets of Goodfood Market Corp., the Montreal-based meal-delivery company that was once valued at more than $1 billion. The deal adds about 30,000 active customers, and Fresh Prep says it will move them onto its service over the coming month.

Existing Goodfood customers in Québec will start receiving Fresh Prep products over the coming month and will pay a reduced delivery fee, according to Fresh Prep co-CEO Sood, who spoke to Business in Vancouver. The acquisition also takes Fresh Prep into Saskatchewan, its fifth province of operation after B.C., Alberta, Ontario and Québec.

Goodfood's decline was steep. Its shares had fallen to three cents when it sought creditor protection, according to reports. Goodfood obtained creditor protection under the CCAA from the Superior Court of Québec on August 5, 2026, with Raymond Chabot Inc. as monitor, and the sale ran under court supervision.

The Superior Court of Québec approved the sale of substantially all of Goodfood's assets to Fresh Prep under an asset purchase agreement dated November 2, 2026. Closing is expected on or around November 13, 2026. Financial terms were not disclosed. Goodfood's stake in Genuine Tea Inc. is excluded from the sale and remains subject to a separate sale process.

Fresh Prep, which launched in Vancouver in 2015, says it has sold more than $500 million worth of food and completes more than one million deliveries a year. It is also a Certified B Corp and uses reusable cooler bags and zero-waste kits.