Paris-based Magnicity explores Vancouver for world-class observation deck attraction

A Paris-based company behind some of the world's best-known observation attractions has identified Vancouver as a potential expansion market, seeing an opportunity to create a major visitor destination in the city's skyline.

Magnicity operates panoramic sightseeing attractions at the Berlin TV Tower, 360 Chicago, Euromast in Rotterdam, Highline Warsaw, and Montparnasse Tower in Paris. In an interview, CEO Alexia Vettier and deputy general manager Hervé Cacheur said Vancouver is among North American cities the company is actively examining as it searches for new locations. However, they did not name any specific Vancouver projects, properties, or development partnerships.

Vancouver's dramatic natural setting and distinctive urban landscape make it a compelling location for a modern observation attraction—an opportunity Cacheur said remains largely unrealized in the city. "We are actually actively searching and prospecting for new sites, mainly in North America, and in Asia as well," he said. "But we don't have a site yet."

According to Destination Vancouver, the region welcomed 11.3 million overnight visitors in 2025, with the organization aiming to grow the local tourism industry's value from $9 billion to $11 billion over the next several years. Montréal, which experienced a comparable number of overnight visitors in 2025, is another city under consideration.

Magnicity traces its history to 1974, when it first opened in the Montparnasse Tower, which stands 690 feet (210 metres) with 60 floors. The Paris attraction offers expansive panoramic views of the entire city, including a clear view of the Eiffel Tower, and remains a major draw for international visitors.