Kraft Dinner launches ramen mashup across Canada in July
KD Ramen comes in three varieties: Cheesy, Extra Cheesy, and Extra Spicy.
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Kraft Dinner is adding another unexpected flavor to its portfolio. KD Ramen will hit Canadian store shelves in July, combining classic KD's cheesy taste with ramen noodles in three varieties.
The Cheesy option blends KD cheese with bold ramen flavour and subtle spice. Extra Cheesy leans into the cheese side while keeping spice mild. Extra Spicy turns up the heat for those who want it.
The product arrives after KD's recent Mac and Cheesecake mashup. "KD has long been a staple in Canadian kitchens, and we're constantly looking to stay at the forefront of food, flavour and consumer trends," said Kelly Fleming, vice president of marketing and strategy for Kraft Heinz Canada. "As we started to see cheesy ramen emerge as a fast-growing segment within the ramen category in Canada, we saw an opportunity to bring the familiar cheesiness of KD to the ramen aisle."
The new lineup will be available in the ramen aisle of grocery, convenience, and big-box retailers across Canada starting in July.