Strawberry Festival comes to Strawberry Hill on July 11
Free strawberries, live music from Channi Nattan and other artists, and kids' programming fill a one-day Newton mall celebration honouring local farming heritage.
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An inaugural Strawberry Festival promises free strawberries and admission, live entertainment, and community celebration at Strawberry Hill Shopping Centre on Saturday, July 11, from 11 a.m. to 6 p.m.
The festival headliners are Channi Nattan & Inderpal Moga, with music by Anna Katarina, Vanessa Lefan, Kaya Ko, Bukola, and Surrey Jazz Nights artists. Local vendors and kids' programming round out the day. The shopping centre, located on 35 acres at 72 Avenue and Scott Road, offers free parking.
Festival producer Unite Capital Partners, the operating partner of the shopping centre, expects close to 5,000 people to attend the first-time event. The celebration salutes the strawberry-growing history of the neighbourhood. In the early 1900s, Japanese Canadian farming families settled the agricultural uplands of what is now Strawberry Hill and built the region's strawberry industry. The Strawberry Festival honours that legacy and the vibrant, multicultural neighbourhood that carries it forward today.